Market research analysts & marketing specialists

Detailed Occupation

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2020 Workforce

333k

Average Age

37.8

Estimated Job Growth

17.7%

10-year projection

Average Salary

$84,436

Average Male Salary

$102,624

Average Female Salary

$72,318

About

Market research analysts & marketing specialists are most often employed by the Management, scientific & technical consulting services industry. The average yearly wage for Market research analysts & marketing specialists was $84,436 in 2016. The top 3 most similar occupations to Market research analysts & marketing specialists by wage are Public relations specialists, Training & development managers, and Electrical powerline installers & repairers.

Market research analysts & marketing specialists are part of the Business & financial operations occupations, along with Agents & business managers of artists, performers, & athletes, Buyers & purchasing agents, farm products, Wholesale & retail buyers, except farm products, Purchasing agents, except wholesale, retail, & farm products, Claims adjusters, appraisers, examiners, & investigators, and 24 more.

The top 3 locations that employ the most Market research analysts & marketing specialists are Lake View & Lincoln Park PUMA, IL, Near North Side, Loop & Near South Side PUMA, IL, and Greenpoint & Williamsburg PUMA, NY. The top 3 locations with a relatively high concentration of Market research analysts & marketing specialists are Chinatown & Lower East Side PUMA, NY, Lake View & Lincoln Park PUMA, IL, and Greenpoint & Williamsburg PUMA, NY.

Photo by NEC Corporation of America

Employment

Information on the businesses and industries that employ Market research analysts & marketing specialists and on wages and locations for those in the field. Management, scientific & technical consulting services is the industry that employs the most Market research analysts & marketing specialists, both by share and by number, though the highest paid industry for Market research analysts & marketing specialists, by average wage, is Pharmacies & drug stores. Market research analysts & marketing specialists are paid most in Orange County (Northwest) PUMA, NY but are relatively concentrated in Chinatown & Lower East Side PUMA, NY.

Yearly Wage

$84,436

AVERAGE SALARY

± $3,548

In 2020, Market research analysts & marketing specialists earned an average of $84,436, $28,482 more than than the average national salary of $55,954.

Public relations specialists make somewhat more than Market research analysts & marketing specialists while Electrical powerline installers & repairers make somewhat less. This chart shows the various occupations closest to Market research analysts & marketing specialists as measured by average annual salary in the US.

Wage Distribution

0.43

WAGE GINI

In 2015, Market research analysts & marketing specialists had a wage GINI coefficient of 0.43, which is lower than than the national average of 0.478. In other words, wages are distributed more evenly for Market research analysts & marketing specialists (shown in red) than for the overall labor force (shown in gray).

Wage by Location

HIGHEST PAYING PUMAS

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Market research analysts & marketing specialists.

Spatial Concentration

PUMAs with a Relatively High Concentration of Market research analysts & marketing specialists

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Market research analysts & marketing specialists.

Most Common

The most common industries employing Market research analysts & marketing specialists, by number of employees, are Management, scientific & technical consulting services, Computer Systems Design, Advertising, public relations & related services, Other professional, scientific & technical services , Colleges, universities & professional schools, including junior colleges, Insurance carriers, Securities, commodities, funds, trusts & other financial investments, Banking & related activities, Architectural, engineering & related services, Lessors of real estate, and offices of real estate agents and brokers, and Medical equipment & supplies manufacturing.

Highest Paying

The highest paying industries for Market research analysts & marketing specialists, by average wage, are Pharmacies & drug stores, Footwear manufacturing, and Pharmaceutical & medicine manufacturing.

Industries by Share

333k

2020 Workforce

± 14,149

8.06%

1 YEAR GROWTH

± 5.67%

The number of people employed as Market research analysts & marketing specialists has been growing at a rate of 8.06%, from 308,051 people in 2019 to 332,874 people in 2020.

This graphic shows the share of Market research analysts & marketing specialists employed by various industries. Management, scientific & technical consulting services employs the largest share of Market research analysts & marketing specialists at 14.6%, followed by Computer Systems Design with 6.14% and Advertising, public relations & related services with 5.03%.

Diversity

Demographic information on Market research analysts & marketing specialists in the US. The average age of male Market research analysts & marketing specialists in the workforce is 39.1 and of female Market research analysts & marketing specialists is 36.9, and the most common race/ethnicity for Market research analysts & marketing specialists is White (Non-Hispanic).

Composition by Sex

133k

MALE WORKFORCE

± 8,953

200k

FEMALE WORKFORCE

± 10,966

60% of Market research analysts & marketing specialists are Female, making them the more common sex in the occupation. This chart shows the sex breakdown of Market research analysts & marketing specialists.

Race & Ethnicity

Most Common Race or Ethnicity of Market research analysts & marketing specialists

White (Non-Hispanic)
Asian (Non-Hispanic)
Black (Non-Hispanic)

72.5% of Market research analysts & marketing specialists are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 9.03% of Market research analysts & marketing specialists, Asian (Non-Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Market research analysts & marketing specialists.

Age by Sex

39.1

AVERAGE MALE AGE

± 0.872

36.9

AVERAGE FEMALE AGE

± 0.652

The median age of Market research analysts & marketing specialists is 37.8, and Male employees are generally 2.21 years older than than their Female counterparts.

Education

Data on higher education choices for Market research analysts & marketing specialists from The Department of Education and Census Bureau. The most common major for Market research analysts & marketing specialists is Business but a relatively high number of Market research analysts & marketing specialists hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

MOST COMMON MAJORS

MOST SPECIALIZED MAJORS

Skills

Data on the critical and distinctive skills necessary for Market research analysts & marketing specialists from the Bureau of Labor Statistics. Market research analysts & marketing specialists need many skills, but most especially Reading Comprehension, Writing, and Critical Thinking. The revealed comparative advantage (RCA) shows that Market research analysts & marketing specialists need more than the average amount of Operations Analysis, Programming, and Science.

Radar Distribution

Bar Chart

Projections

Projections on job growth for Market Research Analysts and Marketing Specialists from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.71%, but Market Research Analysts and Marketing Specialists are expected to see a growth of 17.7% over the same period. This occupation is expected to grow more than the national average.

Job Growth

For growth projections, the closest comparible industry reported by the Bureau of Labor Statistics is Market Research Analysts and Marketing Specialists.

17.7%

Estimated Job Growth

10-year Projection

3.71%

National Growth

10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Market Research Analysts and Marketing Specialists. This profession is expected to grow more than than 3.71%, the average rate of national job growth.