Models, demonstrators, & product promoters

Detailed Occupation

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2020 Workforce

47.9k

Average Age

46.5

Average Salary

$24,252

Average Male Salary

$31,473

Average Female Salary

$21,271

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $24,252 in 2020.

The locations that employ the most Models, demonstrators, & product promoters are LA City (East Central/Central City & Boyle Heights) PUMA, CA, Charlotte County PUMA, FL, and LA City (East Central/Silver Lake, Echo Park & Westlake) PUMA, CA. The locations with a relatively high concentration of Models, demonstrators, & product promoters are Charlotte County PUMA, FL, LA City (East Central/Central City & Boyle Heights) PUMA, CA, and Provo City PUMA, UT.

Photo by Pat (Cletch) Williams

Employment

Employment and salary information for the Models, demonstrators, & product promoters workforce. Models, demonstrators, & product promoters workforce in 2020 was 47,921 people, of which 70.8% were women and 29.2% were men. Models, demonstrators, & product promoters are paid most in Battery Park City, Greenwich Village & Soho PUMA, NY but are relatively concentrated in Charlotte County PUMA, FL.

Employment Over Time

Metric

Grouping

14,004

Male Workforce

± 2.91k

33,917

Female Workforce

± 4.52k

The Models, demonstrators, & product promoters workforce in 2020 was 47,921 people (70.8% women and 29.2% men). This implies an average annual growth of −19.2% between 2014 (59,285) and 2020 (47,921).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Models, demonstrators, & product promoters.

During 2020, the states that concentrated the best average annual wage were Kansas ($109,339), New Hampshire ($68,954), and Maine ($60,568).

Yearly Wage Ranking

$24,252

AVERAGE WAGE

#492 in the ranking (2020)

$55,954

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2020, Models, demonstrators, & product promoters earned an average of $24,252, $31,702 less than the average national salary of $55,954

The graph shows the ranking of Models, demonstrators, & product promoters in relation to all Detailed Occupation in 2020.

Wage Distribution

Gender

0.591

WAGE GINI

In 2020, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.591, which is higher than the national average of 0.478. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Models, demonstrators, & product promoters compared to the entire workforce in the country.

Industry

Information on the industries that employ Models, demonstrators, & product promoters and on wages for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Computer Systems Design ($135,639).

Occupations by Industries

Metric

Value

47.9k

2020 Workforce

± 5,374

−5.18%

1 YEAR GROWTH

± 16.5%

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at 58.8%, followed by General merchandise stores, including warehouse clubs and supercenters with 22% and Supermarkets and Other Grocery (except Convenience) Stores with 19.2%.

Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The workforce of Models, demonstrators, & product promoters in 2020 was 47,921 people, with 70.8% woman, and 29.2% men. The average age of male Models, demonstrators, & product promoters in the workforce is 41.2 and of female Models, demonstrators, & product promoters is 48.7, and the most common race/ethnicity for Models, demonstrators, & product promoters is White.

Gender and Age

Metric

The workforce of Models, demonstrators, & product promoters in 2020 was 47,921 people, with 70.8% woman, and 29.2% men.

The age ranges that concentrated the largest workforce were 20 to 24 years (5,729 people), 25 to 29 years (5,335 people), and 60 to 64 years (4,392 people). Among them they concentrated 32.4% of the total workforce.

Ethnicity

Gender

In 2020, 16.6% of Models, demonstrators, & product promoters workers were Hispanic and 83.4% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (79.2%), Puerto Rican (13.8)%, and All Other Spanish/Hispanic/Latino (7.01)%

You can review this information by gender using the selectors above.

Races

In 2020, 74.2% of the Models, demonstrators, & product promoters workforce were White, of which 70% were women and 30% men. Other races that concentrated a significant number of workers were Black (10.8%) and Two or More Races (4.96%).

Education & Skills

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but the most specialized major according to RCA in 2020 were Personal & Culinary Services.

Among the necessary skills for Models, demonstrators, & product promoters, Speaking stands, but the revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Persuasion.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Models, demonstrators, & product promoters in 2020 (counting all academic degrees) were Business (2,512 people), Education (1,052 people), and Social Sciences (1,011 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Models, demonstrators, & product promoters workers were Some college (14,687 people), High School or Equivalent (13,838 people), and Bachelors Degree (7,988 people).

The graphic shows the Models, demonstrators, & product promoters workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Speaking, Active Listening, Persuasion.